PRest, Inc specializes in PR of TV for companies

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Home > Web StrategyＴＯＰ

• PR has "explosive power" to attract a lot of attention at a stretch. However, because of the difficulty level which is high, it tends to continue only for a while and finish. It is a bad point of media PR.
• On the contrary, the homepage that you can permanently establish on the WEB can provide information anytime as long as you have the internet environment. "The continuation power" is the biggest point for this"At first getting interest by media PR and making it settled by WEB". It may be said that it is an ideal pair in many of the media.

• As such the conducting wires that those prospective customers gather in the company web site, there are two routes we can think of. It is search engine and a net advertisement. If it is displayed at a high rank in the search engine's results of Yahoo and Google, or exposures increase by your company's ad being displayed in the site which has many visitors, and the possibility of reaching to the prospective customers seems to become high.
• The general users tend to visit the internet site in search of detailed information, and after they get information at first in the mass media. Therefore, as for a homepage being displayed up in high ranking in the search engine's results, which are searched by keywords related to you company's products and services, it may be said that it is an extremely advantageous situation that a lot of prospective customers who get interested from PR can be easily upgraded to being actual customers.

• Of course the information that they want to know must be there, however as if we go a step further, to have the design that leads the visitors to "the goal" into consideration is the homepage building with the idea of the PR.
• There is much room to improve usability such as position and the form of the buttons and the catch copy that make people want to keep going on reading.
  In addition, the effect will be reduced to half even if you focus on PR but if the homepage only displays a simple product's catalogue. You should understand the expectation of the visitors and consider functions to satisfy this. Such as,
  To make your site only for the registered members, and deliver member's limited information continuously
  To have the weekly privileged information, and promote to the visitors to come back again.
  To place SNS function for core users to exchange information.

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