Question　'Company P' is going to display their product at an exhibition for the purpose of improving people's product recognition. Answer about the measures which can attract people in this situation in which there are a lot of other competitors.

Attracting customers×Exhibition
Answer　Appealing by applying a method which is specific and experiential style rather than just displaying them like things at a museum.
'Company P' in the past
Exhibition＋Display＝Booth visitors
Changing in thinking, in which the exhibition isn't only for showing but for letting people experience it. Appealing with concrete points will attract the media coverage.
（PR strategy＋ExhibitionDisplay）×TV、newspaper、magazine＝Improving chances to have business talks、New business development、Increasing visitors
Speaking about the PR at exhibitions, aren't you usually concerned about how you can make your booth look nicer, such as creation of pamphlets and bags, novelty goods and color of the booth etc, as well as being concerned about how you can hand out the information and get people to take them home?
However, if the plan was made for the purpose of just 'showing', the people will just look. Therefore to make the visitors have big impressions of your company's booth, you will need a plan which is based on 'experience' not only for general visitors but also for attracting the media reporters.
There is media coverage at most of the exhibitions. I guess you've seen it. There are hundreds and thousands of competitor's booths in there and it is apparent to see big differences between booths which have a lot of visitors and the media coverage and booths which don't have these. Which one would you like to aim for?
Not only attracting the media coverage but also thinking of 'How to attract people's attention'. It is one of PRest's jobs as well.
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