Question　In a situation where the needs of company's social responsibility (CSR) have been increasing these days, what points do you think you to have to pay attention to?

Attracting customers×CSR activity
Answer　Taking into consideration the current situation, in which even though you are engaged in the CSR activities, people in the society don't know about it.
'Company P' in the past
Goal＋CSR activity＝？
Haven't your company's CSR activities been left just as it were?Planning to get media coverage when you carry out CSR activities. It is a one of PRest's methods.
（PR strategy＋CSR activity）×TV、newspaper、magazine＝Increase the level of company name's recognition、Improving the company's image
These days, when we have a look at any company's web site, we often find a page on which they talk about their CSR.
There are various typical CSR activities as follows…
'attention to the earth's environment', 'protection of the environment and personal information', 'contribution to society - such supporting volunteer activities', and 'contribution to a region - such participating in a regional society'.
However, it is pity to say so, but if we think about whether the public in general knows about it or not, the fact is that it isn't well known.
What things can make your company win social trust when you try to do the CSR activities? PRest will be taking the role of your company's brain and leading you to proceed with the CSR activities which actually appeal and let the people in society know about them.
For the companies, CSR is supposed to be for gaining a reputation and social trust. Despite this, these activities aren't known about much in society. It means that no benefits are created for the companies.
What things can make your company win social trust when you try to do the CSR activities? PRest will be taking the role of your company's brain and leading you to proceed with the CSR activities which actually appeal and let the people in society know about them.
Even if your company's efforts are generally known, it is sometimes difficult to promote them. We will promote the information which will actually appeal to people in society. It is PRest's job.
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