Question@ 'Company P' is going to hold a campaign for the purpose of the following. Describe the effective strategies with the media.

Attracting customers~Campaign
Answer@Setting up social news which is to make people pay attention to the campaign.
'Company P' in the past
Goal{CampaignDirect appealing
Changing the abstract campaign to the concrete campaign by visualization along with the theme and message.
iPR strategy{Campaignj~TVAnewspaperAmagazineNation-wide edificationAPromote the recognitionABusiness building
Most of the companies have held their campaigns as one of the marketing activities. However there are many campaigns which are direct but don't have the proper theme or power to send messages. As a result of this, their strategies become depthless - such as 'just giving away their novelty goods'.
Don't you think it this very wasteful?
If your company is planning a campaign in which you bring the media exposure into view, you will need to make the contents of the campaign attract the media.
PRest organizes the key message and key theme which can be a goal for the campaign at the beginning of the procedure.
We will produce your company's campaign to be social news by finding out the social background which exists behind the surface and creating the resource of media coverage.
Getting a lot of responses from the media by our media PR strategy which is based on an account planning. It is one of PRest's jobs as well.
Close