Question　'Company P' just found out some of the issues in their management strategy as follows. Answer about the most effective measures to appeal to their target.

Attracting customers×？
Answer　Attracting the media coverage and getting the media to introduce it.
'Company P' in the past
Goal+Measures＝Number of people who are contacted
How to let the society know? Changing from a low-profile communication style to a social communication style
（Goal＋Measures）×PR strategy＝TV、newspaper、magazine
Various communication measures for appealing to the target to accomplish your company’s goal.
Strengthening marketing, holding events, displaying at exhibitions, approach to the Corporate Social Responsibility, improving the in-house systems, sending direct mails etc…..In fact there aren’t many communication measures which are possible to be carried out, so the selections are very limited.
Also, these direct communication measures are quite common and have been carried out by most of the companies. However, many of them finish their communication activities at the end of those activities.
If you know that it is possible to promote the contents of the activities to more people by ‘making use of the mass communication’, what would you do?
The differences between the company which realizes the effectiveness of media PR and actually carries it out and the company which doesn’t realize it and can’t carry it out are obvious. Would you imagine a scene in which your company’s activities are reported through the mass media?
Effectively, letting the society know about your company’s activities by making use of mass media. It is the media PR strategy which PRest can achieve.
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