Home > What is PR? TOP > Paid-publicity and Non-paid-publicity

Paid-publicity and Non-paid-publicity

[Does television pick up things for free?] The actual situation of non-paid publicity
About publicityH

About publicityH

  • It is called publicity, which companies or groups positively plan to be reported on by mass communication media. The media PR which PRest uses in the HP is one called publicity. When you have the media pick up your information by publicity activities, they will say that it doesn't cost, but there are some cases where it does cost. So we are going to explain about publicity on this page.


  • This is one type of publicity, which does cost. Why does it cost even though it is a publicity activity? When you are involved in one in the following cases, it becomes paid publicity in many cases.
  • @When it is not content which the media wants to first report on, but a company wishes to push it intensely.
    AWhen it was originally a section for paid publicity.
    BWhen you pay a "tie-up" fee to a TV program as an associate sponsor.
  • We can assume the cases such as the above. But we can say that because the information that you presented wasn't interesting for the media, it must depend on paid publicity. Considering the situation in which journalism and the media is public nature, the media basically don't receive "the fee" from anyone except their sponsors. However, it is the present condition in which they are accepting "an income by paid publicity" because of the decrease in ad revenue caused by the protracted recession.
  • By the way, "giving a present publicity", which gets the exposure by supplying the product as a present for the reader and audience, is a kind of a paid publicity as well. The expense which is occurred by paid publicity varies according to media, size and the time line. In addition, there are some companies which charge more afterward. It depends on the company so we recommend to make sure precisely about this.


  • When you do publicity, to use non-paid publicity is basically a popular way. According to the meaning, it is the publicity articles and broadcast for which you don't pay a fee. It can be called free publicity as well. Non-paid publicity does not require you to pay the advertisement costs to the media either, and it may not always be picked up by the media because it is an active approach of the company. The choice of the information and the editorial rights always belong to the media side.
  • In other words, to make the information which you want to deliver interesting by seeing it from the media's viewpoint, is only way, if you aim to be picked up by the media as publicity.
    In addition, there are some cases where the information which you didn't want to put in the advertisement can appear on the publicity, and there are some reverse cases as well.
    Because the media have their point of view and deliver information to readers and audiences, it can bring a great response.
  • The reason why PRest tells you that the media PR strategy of the media's viewpoint is important is that this is the most important reason which we mentioned above when you do publicity.
What is PR?
What is PR? TOP
What is PR?
About expense
How to choose a PR company
Advantages and disadvantages of media PR
The meaning of press release
Types and characteristics of media
Paid-publicity and Non-paid-publicity
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI