PRest, Inc specializes in PR of TV for companies

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• TV PR Strategy Column
  • Basic Knowledge To Publicize Your Business in Japan (PR)
    • Preface
    • If They Do Not Know, They Will Not Buy〜Case in Japan〜
    • The difference between ad and PR〜Case in Japan〜
    • Precisely Because You Are Unknown, You Have a Great Chance in Japan!
    • Media or Mass Communication?
    • Most of great tool to convey "Television PR
  • Japanese Television Publicity and Japanese the Television Industry
    • Types of Japanese TV Programming and PR
    • Targets for Japanese PR: the Informational Program and the Wide Show
    • What Makes the Japanese Television Show Unique
    • Behind-the-Japanese Production (1): the Melancholy of the TV Director
    • Behind-the-Japanese Production (2): Impossible Is Not an Option
    • Behind-the-Japanese Production (3): Information Is Valued
    • Behind-the-Japanese Production (4): Hope and Doubt
    • The Japanese Director's Perspective (1)　Experience Sells
    • The Japanese Director's Perspective (2)　Image Rules All
    • Find the Japanese TV Show for You
  • Basics of the TV advertising and Press release
    • What is press release ? (1) "Press release is a love letter to a reporter
    • What is press release?　(2)How to write press release
    • What is press release? (3) 90% chance of immediate trash
    • What is press release? (4)Author is a professional of telling but not of reading
    • Attractive press release for TV staff (1) What is TV director interested in?
    • Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
    • Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
    • Press release TV staff are interested in(4)Three keys to useful information!
    • The type of press release (1)[newly released]
    • The type of press release (2) release of the results
    • The type of press release (3) Anniversary (time) released
    • The type of press release (4) awareness of the danger(knowledge) release
    • How to distribute press releases (1) news release proposal
    • How to press release distribution (2) where to send and how to send
    • How to distribute press releases (3) behavior after delivery
    • How to distribute press releases (4) press release distribution companies
    • Press release for TV (1) improve by image!
    • Press release for TV (2) Number of delivery
    • Press release for TV (3) importance of academic PR
  • How to create TV news set up for PR
    • PR-looking product development
    • Surprise can be news by PR
    • PR activities on Surveys and celebrity events
    • PR companies themselves
    • [President] and [Keywords] TV likes
    • PR Communication directly attracts media
  • Strategies and Things to Avoid with Japanese TV Coverage
    • Pros and Cons of Promoting on Japanese TV
    • Things to Be Careful of in Japanese TV Programs: Pushy Requests
    • Things to Be Careful of in Japanese TV Programs: Fashioning Yourself for TV
    • Things to Be Careful of in Japanese TV Programs: Heavy Makeup and Bad Hairdos
    • Strategies for the Interview: Do Not Be Nervous
    • Strategies for the Interview: Repeat the Questions
    • Strategies for the Interview: Don't Look at the Camera
  • TV PRとPR company
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  • An extra Chapter "Gyokai" terms used during negotiations
    • Glossary of "Gyokai (television industry)" Terms Frequently Used During Negotiations�@
    • Glossary of "Gyokai (television industry)" Terms Frequently Used During Negotiations�A
    • Glossary of "Gyokai (television industry)" Terms Frequently Used During Negotiations�B
    • Glossary of "Gyokai (television industry)" Terms Frequently Used During Negotiations�C
    • Glossary of "Gyokai (television industry)" Terms Frequently Used During Negotiations�D
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