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This column is quoted from one which Suzuki (our company’s employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

The theme is ‘How can you get your company’s products or services to be reported by TV shows? ’ Suzuki, who is representative from our company, will reveal the behind the scenes world of TV show production based on his experiences of working as a TV director, and he will tell you about practical know-how for TV PR!

Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter "Gyokai" terms used during negotiations

Basic Knowledge To Publicize Your Business in Japan (PR): Preface; If They Do Not Know, They Will Not Buy 　～Case in Japan～; The Difference between Advertisement and PR　～Case in Japan～; Precisely Because You Are Unknown, You Have a Great Chance in Japan!; Media or Mass Communication?; Most of great tool to convey "Television PR

Japanese Television Publicity and Japanese the Television Industry: Types of Japanese TV Programming and PR; Targets for Japanese PR: the Informational Program and the Wide Show; What Makes the Japanese Television Show Unique; Behind-the-Japanese Production (1): the Melancholy of the TV Director; Behind-the-Japanese Production (2): Impossible Is Not an Option; Behind-the-Japanese Production (3): Information Is Valued; Behind-the-Japanese Production (4): Hope and Doubt; The Japanese Director's Perspective (1)　Experience Sells; The Japanese Director's Perspective (2)　Image Rules All; Find the Japanese TV Show for You

Basics of the TV advertising and Press release: What is press release ? (1) "Press release is a love letter to a reporter; What is press release?　(2)How to write press release; What is press release? (3) 90% chance of immediate trash; What is press release? (4)Author is a professional of telling but not of reading; Attractive press release for TV staff (1) What is TV director interested in?; Press release TV staff are interested in (2) Broader perspective and developing vision is the first step; Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]; Press release TV staff are interested in(4)Three keys to useful information!; The type of press release (1)[newly released]; The type of press release (2) release of the results; The type of press release (3) Anniversary (time) released; The type of press release (4) awareness of the danger(knowledge) release; How to distribute press releases (1) news release proposal; How to press release distribution (2) where to send and how to send; How to distribute press releases (3) behavior after delivery; How to distribute press releases (4) press release distribution companies; Press release for TV (1) improve by image!; Press release for TV (2) Number of delivery; Press release for TV (3) importance of academic PR

How to create TV news set up for PR: PR-looking product development; Surprise can be news by PR; PR activities on Surveys and celebrity events; PR companies themselves; [President] and [Keywords] TV likes; PR Communication directly attracts media

Strategies and Things to Avoid with Japanese TV Coverage: Pros and Cons of Promoting on Japanese TV; Things to Be Careful of in Japanese TV Programs: Pushy Requests; Things to Be Careful of in Japanese TV Programs: Fashioning Yourself for TV; Things to Be Careful of in Japanese TV Programs: Heavy Makeup and Bad Hairdos; Strategies for the Interview: Do Not Be Nervous; Strategies for the Interview: Repeat the Questions; Strategies for the Interview: Don't Look at the Camera

TV PR and PR Company: In the process of writing, please wait.

An extra Chapter "Gyokai" terms used during negotiations: Glossary of "Gyokai (television industry)" Terms Frequently Used During Negotiations①; Glossary of "Gyokai (television industry)" Terms Frequently Used During Negotiations②; Glossary of "Gyokai (television industry)" Terms Frequently Used During Negotiations③; Glossary of "Gyokai (television industry)" Terms Frequently Used During Negotiations④; Glossary of "Gyokai (television industry)" Terms Frequently Used During Negotiations⑤