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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

The theme is eHow can you get your companyfs products or services to be reported by TV shows? f Suzuki, who is representative from our company, will reveal the behind the scenes world of TV show production based on his experiences of working as a TV director, and he will tell you about practical know-how for TV PR!

List of themes

List of themes classfied in detail

Basic Knowledge To Publicize Your Business in Japan (PR)
Preface
If They Do Not Know, They Will Not Buy @`Case in Japan`
The Difference between Advertisement and PR@`Case in Japan`
Precisely Because You Are Unknown, You Have a Great Chance in Japan!
Media or Mass Communication?
Most of great tool to convey "Television PR
Japanese Television Publicity and Japanese the Television Industry
Types of Japanese TV Programming and PR
Targets for Japanese PR: the Informational Program and the Wide Show
What Makes the Japanese Television Show Unique
Behind-the-Japanese Production (1): the Melancholy of the TV Director
Behind-the-Japanese Production (2): Impossible Is Not an Option
Behind-the-Japanese Production (3): Information Is Valued
Behind-the-Japanese Production (4): Hope and Doubt
The Japanese Director's Perspective (1)@Experience Sells
The Japanese Director's Perspective (2)@Image Rules All
Find the Japanese TV Show for You
Basics of the TV advertising and Press release
What is press release ? (1) "Press release is a love letter to a reporter
What is press release?@(2)How to write press release
What is press release? (3) 90% chance of immediate trash
What is press release? (4)Author is a professional of telling but not of reading
Attractive press release for TV staff (1) What is TV director interested in?
Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
Press release TV staff are interested in(4)Three keys to useful information!
The type of press release (1)[newly released]
The type of press release (2) release of the results
The type of press release (3) Anniversary (time) released
The type of press release (4) awareness of the danger(knowledge) release
How to distribute press releases (1) news release proposal
How to press release distribution (2) where to send and how to send
How to distribute press releases (3) behavior after delivery
How to distribute press releases (4) press release distribution companies
Press release for TV (1) improve by image!
Press release for TV (2) Number of delivery
Press release for TV (3) importance of academic PR
How to create TV news set up for PR
PR-looking product development
Surprise can be news by PR
PR activities on Surveys and celebrity events
PR companies themselves
[President] and [Keywords] TV likes
PR Communication directly attracts media
Strategies and Things to Avoid with Japanese TV Coverage
Pros and Cons of Promoting on Japanese TV
Things to Be Careful of in Japanese TV Programs: Pushy Requests
Things to Be Careful of in Japanese TV Programs: Fashioning Yourself for TV
Things to Be Careful of in Japanese TV Programs: Heavy Makeup and Bad Hairdos
Strategies for the Interview: Do Not Be Nervous
Strategies for the Interview: Repeat the Questions
Strategies for the Interview: Don't Look at the Camera
TV PR and PR Company
In the process of writing, please wait.
An extra Chapter "Gyokai" terms used during negotiations
Glossary of "Gyokai (television industry)" Terms Frequently Used During Negotiations@
Glossary of "Gyokai (television industry)" Terms Frequently Used During NegotiationsA
Glossary of "Gyokai (television industry)" Terms Frequently Used During NegotiationsB
Glossary of "Gyokai (television industry)" Terms Frequently Used During NegotiationsC
Glossary of "Gyokai (television industry)" Terms Frequently Used During NegotiationsD
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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