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Strategies and Things to Avoid with Japanese TV Coverage

Strategies for the Interview: Don't Look at the Camera
  • @Now, I will talk about where you should look during an interview. Do not look into the camera lens.
    @What happens when someone looks at the camera? For the viewers, they will feel like they are looked directly by the person. Through the TV and during the interview, the interviewee's eyes look at the viewer's eyes.
  • @Think of being stared by a complete stranger. It is not a good feeling. Looking at the camera makes a viewer uncomfortable, unless it is their favorite celebrity.
  • @Prime Minister Shinzo Abe used to do this in his interviews, just as his approval ratings began to decline. It was a strategic attempt by him to "speak to the people"; unfortunately, it was met with loads of criticism. After being bashed by various media outlets, his stare eventually disappeared.
    @A prime minister failed doing it, so how do you think it would work with an average person?
  • @During interviews, a reporter or a director will always act as the interviewer. Make sure you look at them when you answer the questions. This is something that is relatively easy. Like speaking in normal life, move your line of sight to the person you are talking with. Don't get too bothered by the camera and try to be yourself.
Strategies and Things to Avoid with Japanese TV Coverage
Pros and Cons of Promoting on Japanese TV
Things to Be Careful of in Japanese TV Programs: Pushy Requests
Things to Be Careful of in Japanese TV Programs: Fashioning Yourself for TV
Things to Be Careful of in Japanese TV Programs: Heavy Makeup and Bad Hairdos
Strategies for the Interview: Do Not Be Nervous
Strategies for the Interview: Repeat the Questions
Strategies for the Interview: Don't Look at the Camera
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TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
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