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Strategies and Things to Avoid with Japanese TV Coverage

Things to Be Careful of in Japanese TV Programs: Fashioning Yourself for TV
  • What should you most worry about when you go on TV? It would be natural to think about your appearance, especially considering you will be exposing yourself to a very wide audience. You might want to look prettier, or dandier.
  • Here are some quick tips.
  • The first thing is to not wear anything too glitzy. Sure, the stars wear such clothes, but that does not mean you should. Showy clothes can be a little ostentatious, and it gives a negative impression to the viewers. Stars look so good in their clothes because of the following:
  • EWell-lit studios
    EThey are used to wearing the clothes
    EEverybody around them is wearing flashy clothes
  • This is what allows the stars to pull it off.
  • On the other hand, you will be shot in locations that are closer to everyday settings. Imagine a company CEO doing an interview wearing an open-back gown or an evening dress. What would you think? I would be distracted by the clothes and would not listen to what they are saying during the interview. Audiences will laugh at the lack of good taste, and they will also begin to question the person's sanity. Showy clothes are unnatural because you normally do not wear them in a natural working environment. Viewers will immediately notice the discrepancy, so do not try to go over the top just because you are on TV.
  • If you watch shows carefully, even stars dress in simple outfits when they go out on location.
  • Simple colors, simple designs, clean looks are the best way to go. Also, complicated textures and designs cause the image to flicker so they should be avoided.
Strategies and Things to Avoid with Japanese TV Coverage
Pros and Cons of Promoting on Japanese TV
Things to Be Careful of in Japanese TV Programs: Pushy Requests
Things to Be Careful of in Japanese TV Programs: Fashioning Yourself for TV
Things to Be Careful of in Japanese TV Programs: Heavy Makeup and Bad Hairdos
Strategies for the Interview: Do Not Be Nervous
Strategies for the Interview: Repeat the Questions
Strategies for the Interview: Don't Look at the Camera
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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