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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

How to create TV news set up for PR

PR companies themselves
  • Less frequently, but the company has an unique corporate culture and internal systems and these may also be eligible for coverage. Underwear maker Triumph are just typical example, which has received numerous media interviews.
    If you look at the Web site, you will understand Triumph does some unique efforts to enumerate here.
  • [Hard working time]ccwalking, photocopying and telephoning is banned for 2 hours from 12:30 to 14:30. Banned also instruction to your subordinates and check to your boss. This 2 hours are for concentration on your own work and is popular with employees as they can act as they wish.
  • [Respect terms movement]cccall each other with terms of respect [san], even the president, the directors and the freshmen. This is the rule to take any friction away due to their titles with the aim to facilitate communication between supervisors and subordinates.
  • [Refreshing holiday]ccexecutive staff should take a two week consecutive holiday. It helps a sharp turn on and off and at the same time it stimulates the awareness of responsibility and authority by doing the work on behalf of their bosses.
  • [No overtime work day]ccall employees don't work overtime on Wednesdays and Fridays. Many employees realize the end of the day at around 17:50 which is 10 minutes before closing.
  • Established a number of very unique house system and they are trying to differentiate themselves from the others. Be covered in the media means that at least their products in the programs will definitely be introduced.
    [Interesting house system = image promotion] which is very much effective in the sense of branding.
    Why don't you improve the environment of your own systems such as the environment for women rising children and the environment of their own elderly.
    It is one way in which television coverage to set up a different kind of fun you can hardly find anywhere else, such as [Blind date] for single men in a industrial company.
  • The project will be influenced by media content, it can be possible to promote the media debut or TV debut.
How to create TV news set up for PR
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Surprise can be news by PR
PR activities on Surveys and celebrity events
PR companies themselves
[President] and [Keywords] TV likes
PR Communication directly attracts media
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI