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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

How to create TV news set up for PR

Surprise can be news by PR
  • I already mentioned that it is a waste of effort in promoting the long-term care beds for the elderly in the TV show targeting the young people. This is natural for anyone to think about. But if we can make a good change in thinking, it may become a new news.
  • For example, in recent years single women are likely to be a hot topic such as [Loser] and [Dried] who sends a dissolute life, which may bring the following idea.
  • "Easy to wake up and go to bed! Single women who buy a care bed for her own."
  • It becomes a very interesting news. It needs to be demonstrated that the number of purchase tends to increase by an objective statistical data that is proved enough. Also, if there really is a surprising fact that [a big success of shaving razors for men in the kitchen!], its unexpectedness can become a news.
  • professional cooks purchase shavers one after another
    › › fruit causes the fashion?
    The flesh of › › fruit can be handled only by shavers without damaging the flesh and keeping it smooth!
  • There must be at least one potential information that can be a news material on the change of thinking. Discover it, look at the media, and change the topic very well, and you'll be in front of another big break.
How to create TV news set up for PR
PR-looking product development
Surprise can be news by PR
PR activities on Surveys and celebrity events
PR companies themselves
[President] and [Keywords] TV likes
PR Communication directly attracts media
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI