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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

Basics of the TV advertising and Press release

Press release for TV (2) Number of delivery
  • In the name of press release, there is a company who brings many pieces of documents that carefully created, but it is quite troublesome. That's because the press release needs to be read over time tends to be avoided. What the directors like is the one which is briefly summarized the points. The most appropriate number of copy is just one.
  • Typically, a director submits only one sheet of proposal to a chief director for the three minute corner. So, the press release isn't necessarily to be more than one page. The director contains about three components in three minute corner. If you configure the corner based on the theme [bath goods for fun] is,
  • 1.Part1: fun cleansing goods
    2.Part2: washing towels
    3.Part3: splendid bath goods for fun
  • like this. Of course each of 1,2,3 take the product of different companies.
  • You only choose one of those three parts if you try to get PR frame. Each of broadcasting frame has three minutes only, so you can spend one minute per one part. If you are going to introduce two products in one part, the time to introduce one product will reduce.
  • If carefully created, [several pages of press release] will cause the director the image of [contents need to be explained a lot to audience] in such a situation. Then it is going to be considered as the awkward topic for the show.
  • Detailed description of the product or the service must be cut off! If you have the energy to create a several pages of press release, it would be better to look relating information and include it to your press release.
Basics of the TV advertising and Press release
What is press release ? (1) "Press release is a love letter to a reporter
What is press release?@(2)How to write press release
What is press release? (3) 90% chance of immediate trash
What is press release? (4)Author is a professional of telling but not of reading
Attractive press release for TV staff (1) What is TV director interested in?
Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
Press release TV staff are interested in(4)Three keys to useful information!
The type of press release (1)[newly released]
The type of press release (2) release of the results
The type of press release (3) Anniversary (time) released
The type of press release (4) awareness of the danger(knowledge) release
How to distribute press releases (1) news release proposal
How to press release distribution (2) where to send and how to send
How to distribute press releases (3) behavior after delivery
How to distribute press releases (4) press release distribution companies
Press release for TV (1) improve by image!
Press release for TV (2) Number of delivery
Press release for TV (3) importance of academic PR
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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