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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

Basics of the TV advertising and Press release

Press release for TV (1) improve by image!
  • In a press release with the same content, the impression is completely different between the one which was spelled with a picture and which was written in letters only.
  • Assume that the same contents are written, please have a look at the following two press releases at the moment and feel the impression.
  • Aside from the written content, which press release is more impressive? The right press release with image probably attract your eyes and the director of TV program feel so. It is quite obvious that the left text-only press release is hard to understand unless reading the content very carefully, so does the program director that he has to take troublesome process of reading.
  • This makes the first impression as [troublesome release]. The director may put off reading you press release if he can not afford in time and in feeling. Then it may be forgotten as it is.
  • Now, how about the right [release with image]? The image comes immediately in his mind from the visual sense. And he can easily imagine before reading the contents that he can take the pictures of the beautiful garden and cute cat if he covers the press release.
  • As I have claimed again and again, television is a special media which broadcasts image.Naturally, the director gets sensitive to the picture(image). Ultimately speaking, it may be judged as [press release without image] = [no pictures available even if covered]. I recommend the press release sent to television to be with as much images as possible.
Basics of the TV advertising and Press release
What is press release ? (1) "Press release is a love letter to a reporter
What is press release?@(2)How to write press release
What is press release? (3) 90% chance of immediate trash
What is press release? (4)Author is a professional of telling but not of reading
Attractive press release for TV staff (1) What is TV director interested in?
Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
Press release TV staff are interested in(4)Three keys to useful information!
The type of press release (1)[newly released]
The type of press release (2) release of the results
The type of press release (3) Anniversary (time) released
The type of press release (4) awareness of the danger(knowledge) release
How to distribute press releases (1) news release proposal
How to press release distribution (2) where to send and how to send
How to distribute press releases (3) behavior after delivery
How to distribute press releases (4) press release distribution companies
Press release for TV (1) improve by image!
Press release for TV (2) Number of delivery
Press release for TV (3) importance of academic PR
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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