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HOW PRest gets TV coverage

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Basics of the TV advertising and Press release

How to distribute press releases (4) press release distribution companies
  • Recently we often see the press release distributors on the internet. They create press releases at low cost and deliver it to hundreds of thousands of media. But in fact, these companies just send the press release which consists of perfunctory to multiple media at the address that is already registered by the simultaneously broadcast software. This cannot be the press release that the program requires and it never be attractive enough for the TV program. It will go to trash immediately if the director luckily sees it.The rest of the papers will only survive as interview notes.
  • In addition, many distributors target on newspapers and magazines, it is no exaggeration to say that you will never hear from TV show even if you use such companies. You can easily know if you imagine direct mails you receive at home and at your company. You may often throw away without checking the contents [What? Direct mail of salesc]. Distributors business is large ships simultaneously.
  • In other words, [press release distribution company = direct mail delivering company for media only] and it is impossible to desire better effect.
  • Piles of mails are delivered to the staff room of a television and faxed press releases are littered away. You can understand they can not afford to take a look at the direct mails in this situation.
  • The editorial staff of newspapers and magazines are all in the similar situation as it is media. If you really think about PR activities to media, I will basically not recommend you to use distributors.
  • However, a very few distributors are familiar to delivery to media on their firm systems. You will need to examine the contents of business and their services if you think you use a distributor.
Basics of the TV advertising and Press release
What is press release ? (1) "Press release is a love letter to a reporter
What is press release?@(2)How to write press release
What is press release? (3) 90% chance of immediate trash
What is press release? (4)Author is a professional of telling but not of reading
Attractive press release for TV staff (1) What is TV director interested in?
Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
Press release TV staff are interested in(4)Three keys to useful information!
The type of press release (1)[newly released]
The type of press release (2) release of the results
The type of press release (3) Anniversary (time) released
The type of press release (4) awareness of the danger(knowledge) release
How to distribute press releases (1) news release proposal
How to press release distribution (2) where to send and how to send
How to distribute press releases (3) behavior after delivery
How to distribute press releases (4) press release distribution companies
Press release for TV (1) improve by image!
Press release for TV (2) Number of delivery
Press release for TV (3) importance of academic PR
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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