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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

Basics of the TV advertising and Press release

How to distribute press releases (3) behavior after delivery
  • What do you do after the distribution of press releases to the show? You can wait for a phone interview from the program asked for coverage carelessly, but it's so fruitless. Why don't you make a telephone call for making doubly sure. If I can call the key number of TV stations that broadcasts the show, you do it after connecting to the staff room
  • Tell the TV staff that you are going to send the press release and ask him to call the person in charge of the corners. Then tell the person the purpose of the release, check if he has already looked at it. If he hasn't seen it, ask him to tell you their FAX number and send the press release again to him immediately after you hang up. The rest you have to do is to keep the attitude for the interview.
  • Most important role of the press release is [to be seen]. If you understand that they see and read the press release, you have nothing more to do as a sender. The decision will be left all to the producers. It is important to move on with [I'm sorry for it this time] if you don't hear from the program.
  • "How was the press release?"
    @"Is it possible to be covered?"
    Avoid such call as it only makes up a bad image.
  • I tell you the best time for contact to the TV show. In the live show, the staff gets busy for hours before the commencement of broadcasting. You better not make a contact during the broadcast and also better not call as much as possible before broadcasting. The most suitable time to contact is the timing 1-2 hours after the show finished.
  • Usually they clean up the equipment and hold a reviewing recalled the broadcast of the day. If you make a telephone call at the time all finished, you should get answered.
  • And the evening news programs are available in the morning because of its broadcasting schedule. Please keep in mind that they may go out for an interview, you need to contact them several times with patience.
Basics of the TV advertising and Press release
What is press release ? (1) "Press release is a love letter to a reporter
What is press release?@(2)How to write press release
What is press release? (3) 90% chance of immediate trash
What is press release? (4)Author is a professional of telling but not of reading
Attractive press release for TV staff (1) What is TV director interested in?
Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
Press release TV staff are interested in(4)Three keys to useful information!
The type of press release (1)[newly released]
The type of press release (2) release of the results
The type of press release (3) Anniversary (time) released
The type of press release (4) awareness of the danger(knowledge) release
How to distribute press releases (1) news release proposal
How to press release distribution (2) where to send and how to send
How to distribute press releases (3) behavior after delivery
How to distribute press releases (4) press release distribution companies
Press release for TV (1) improve by image!
Press release for TV (2) Number of delivery
Press release for TV (3) importance of academic PR
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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