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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

Basics of the TV advertising and Press release

The type of press release (4) awareness of the danger(knowledge) release
  • Health-related information that has calmed down its boom due to pre-arranged entertainment by a certain health program, is a stereotyped example of this case.
  • Raising a question first, then try to sell own product as the solution.You may often see the phrases on TV such as [Diseases commonly seen in certain age][Useful ingredient ].
  • In these cases, scientific proof is required such as an objective and accurate data, you need to have in-depth knowledge on issues for PR activities and need to carefully gather information, which needs considerable effort before you create a press release.
  • Release this one only
  • "First in Japan!"
    "First appearance!"
    "First landing!"
  • Japanese people like [what is First] anyway. This characteristic enables [First-]to be picked up in a TV program. If a revolutionary content and make it clear how it [useful to the lives of audience], it will be covered by the program.
  • But one thing you must remember is that [First in the industry] tend to be avoided even if it's [First], because it is often difficult to understand for the ordinary people, it has less chances to be taken picture or doesn't move if taken in a picture. Thus, there are some kinds of press release.
  • When you create your company press release, please try to think what kind of press release it applies to.
Basics of the TV advertising and Press release
What is press release ? (1) "Press release is a love letter to a reporter
What is press release?@(2)How to write press release
What is press release? (3) 90% chance of immediate trash
What is press release? (4)Author is a professional of telling but not of reading
Attractive press release for TV staff (1) What is TV director interested in?
Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
Press release TV staff are interested in(4)Three keys to useful information!
The type of press release (1)[newly released]
The type of press release (2) release of the results
The type of press release (3) Anniversary (time) released
The type of press release (4) awareness of the danger(knowledge) release
How to distribute press releases (1) news release proposal
How to press release distribution (2) where to send and how to send
How to distribute press releases (3) behavior after delivery
How to distribute press releases (4) press release distribution companies
Press release for TV (1) improve by image!
Press release for TV (2) Number of delivery
Press release for TV (3) importance of academic PR
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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