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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

Basics of the TV advertising and Press release

The type of press release (1)[newly released]
  • 90% of press releases sent to TV programs are the information about [newly released]. Most of the press release are composed only by a big title [newly released] and the name of service or product and its summary.
  • However, this is only a propaganda or a disgusting press release that can make TV program directors sick enough.
  • As I already explained at the beginning of this column, the reason why this poor content becomes a mainstream is there are too many companies and PR companies who blindly does PR activities without understanding the difference between TV and the other media such as newspapers and magazines.
  • It is possible newspapers and magazines pick up [newly released] article of one company, but TV are asked to consider a diversified information (=relating information). TV always introduces a different approach with a phrase "while this isc." and you may hear this phrase on TV.
  • It would be better to include several relating information of competitors' products, because the program covers the third-party products together with yours. This will make the chance to be introduced much higher.
  • Moreover, if you add some information-rich phrases such as [fashionable goods for spring][popular camping goods][this is the trend of Valentine's day of this year] to your press release, the chance to be picked up will rise much higher. What you need is a little more time and effort than ever, and the only wisdom. There will be worth enough to try.
Basics of the TV advertising and Press release
What is press release ? (1) "Press release is a love letter to a reporter
What is press release?@(2)How to write press release
What is press release? (3) 90% chance of immediate trash
What is press release? (4)Author is a professional of telling but not of reading
Attractive press release for TV staff (1) What is TV director interested in?
Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
Press release TV staff are interested in(4)Three keys to useful information!
The type of press release (1)[newly released]
The type of press release (2) release of the results
The type of press release (3) Anniversary (time) released
The type of press release (4) awareness of the danger(knowledge) release
How to distribute press releases (1) news release proposal
How to press release distribution (2) where to send and how to send
How to distribute press releases (3) behavior after delivery
How to distribute press releases (4) press release distribution companies
Press release for TV (1) improve by image!
Press release for TV (2) Number of delivery
Press release for TV (3) importance of academic PR
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI