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HOW PRest gets TV coverage

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Basics of the TV advertising and Press release

Press release TV staff are interested in(4)Three keys to useful information!
  • So, what is the content that is able to withstand to be broadcasted as a show corner? I'll explain what TV directors who produce the programs have in their mind.
  • For example, let's suppose a product takes a big hit with the flow of the time. If you think you want to bear the information in your program,
  • 1.contents of the hit product (with interview to the manufacturers)
    2.fans using the hit product (with special coverage to enthusiasts)
    3.latest products that will come next ( with the latest systems, etc.)
  • Now, if you have all the information above, you would feel "it can be broadcasted somehow" And the details of the content will come up as the coverage advances. Similarly, if the topic is about the health such as back pain,
  • 1. way to solve (helpful goods)
    2.People suffer from back pain and wore symptoms around
    3.Verification in medical are (such as hospitals and doctors)
  • If food,
  • 1.seasonal ingredients
    2.new seasonal food using seasonal ingredients developed by a department food floor
    3.shops that offer a menu with seasonal ingredients and specialty
  • 1. is the information about material itself. 2.is the effect by the material 3.is the information that is generated and that can help to understand what's going on, as a results of the material came into the world commerce. These are the keys of the information. In this way, you don't have to convey the information about one service and one product only. Of course, the point depends on each program and each corner, but it varies by the broadcasting content.
  • The plan that is to be broadcasted always needs the information around. Incorporating at least one relating information, ideally several, is the fast track to attract a coverage. The press release that contains enough information around is "attractive" to the program directors
Basics of the TV advertising and Press release
What is press release ? (1) "Press release is a love letter to a reporter
What is press release?@(2)How to write press release
What is press release? (3) 90% chance of immediate trash
What is press release? (4)Author is a professional of telling but not of reading
Attractive press release for TV staff (1) What is TV director interested in?
Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
Press release TV staff are interested in(4)Three keys to useful information!
The type of press release (1)[newly released]
The type of press release (2) release of the results
The type of press release (3) Anniversary (time) released
The type of press release (4) awareness of the danger(knowledge) release
How to distribute press releases (1) news release proposal
How to press release distribution (2) where to send and how to send
How to distribute press releases (3) behavior after delivery
How to distribute press releases (4) press release distribution companies
Press release for TV (1) improve by image!
Press release for TV (2) Number of delivery
Press release for TV (3) importance of academic PR
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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