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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

Basics of the TV advertising and Press release

Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
  • I already talked about the present status of the TV staff and directors at[4th: the unknown scene of program production -sufferings of creative director-].How does the extreme pressure affect their thinking circuit?
  • In most cases, nothing is in their mind such as considering the configuration, considering the production elements, covering around thoroughlyc.as they decide what topic to pick up in the program in the last minute of the broadcasting.
  • What is in their mind is,
    "Whether it enact soon as the broadcasting content".
  • Of course they strongly wish to broadcast something interesting and amazing, but if they do so, they would leave a hole in the show. In such circumstances, it doesn't make sense for them if reading a press release that is described your product and your company. They would think it no matter when they determine it to take a long time to get to broadcast. Therefore, in order them to think it "it will be available to broadcast", it is quite important to include some helpful information around your service and product.
  • To collect topics for the TV programs, 90% of your work is to find interesting information from magazines and newspapers. That is because "newspapers and magazines features it" means "the topic has social value", which has already clear one of the criterion on broadcasting. There are more merits with newspapers and magazines as a useful tool collecting interesting topics.
  • In particular, if you configure a feature article with one theme in magazines, not just one company information but its competitors' products and the social conditions, it already has most of the elements that are needed for TV broadcasting.
  • It other words, the information is almost ready for broadcasting if making it to a image video. This is why they collect topics from newspapers and magazines. Yes, someone working in the broadcast television industry is kind of a lazy person if he always catches up interviewing the results of activities.
  • They never broadcast "the information of magazines as it is" because they never forget to cover the information, TV directors who are always just ahead of broadcasting day are always thinking "I want to cover it!" "it can be broadcast right away!". What is most helpful is the information that can be broadcasted right away, and also it is always appreciated.
Basics of the TV advertising and Press release
What is press release ? (1) "Press release is a love letter to a reporter
What is press release?@(2)How to write press release
What is press release? (3) 90% chance of immediate trash
What is press release? (4)Author is a professional of telling but not of reading
Attractive press release for TV staff (1) What is TV director interested in?
Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
Press release TV staff are interested in(4)Three keys to useful information!
The type of press release (1)[newly released]
The type of press release (2) release of the results
The type of press release (3) Anniversary (time) released
The type of press release (4) awareness of the danger(knowledge) release
How to distribute press releases (1) news release proposal
How to press release distribution (2) where to send and how to send
How to distribute press releases (3) behavior after delivery
How to distribute press releases (4) press release distribution companies
Press release for TV (1) improve by image!
Press release for TV (2) Number of delivery
Press release for TV (3) importance of academic PR
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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