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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

Basics of the TV advertising and Press release

Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
  • Now, I can hear some complaint about negative stories, let's get at a heart of this matter.
  • In a word, how to write a press release that grasp program directors.
  • The point is how you create a press release with a broad perspective. When you issue a release about your services and products, you tend to focus on how you tell the program staff the excellence and the convenience of the product. But it makes your view one-sided of your own company.
  • To write many times, "millions of people are watching TV". The role of television as one of media is to convey useful information to viewers. Television is not a promoting agency for the companies. The principal is the audience to the utmost.
  • The broadcasting content must be interesting, necessary and useful information for the audience. Which means you can make TV program interested in interviewing, if you think about your services and products for the audience and change the topic of the product into the common one people usually talk about.
  • To be more concrete, the intension and the process "why came to make your product" is more important rather than "how great your service and product is". Companies move to concrete actions such as development and releasing of new products, because they find there are business opportunities upon market research identification of the people's needs. The key is "result of research" and "needs". Program director reacts with these words.
  • "Information about products" means" information about inc. co.,"
    "Market research" means" needs relating to audience".
  • It would be more possible to be interviewed by the program director when you offer the information about needs of audience not of your company.
Basics of the TV advertising and Press release
What is press release ? (1) "Press release is a love letter to a reporter
What is press release?@(2)How to write press release
What is press release? (3) 90% chance of immediate trash
What is press release? (4)Author is a professional of telling but not of reading
Attractive press release for TV staff (1) What is TV director interested in?
Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
Press release TV staff are interested in(4)Three keys to useful information!
The type of press release (1)[newly released]
The type of press release (2) release of the results
The type of press release (3) Anniversary (time) released
The type of press release (4) awareness of the danger(knowledge) release
How to distribute press releases (1) news release proposal
How to press release distribution (2) where to send and how to send
How to distribute press releases (3) behavior after delivery
How to distribute press releases (4) press release distribution companies
Press release for TV (1) improve by image!
Press release for TV (2) Number of delivery
Press release for TV (3) importance of academic PR
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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