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HOW PRest gets TV coverage

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Basics of the TV advertising and Press release

Attractive press release for TV staff (1) What is TV director interested in?
  • As I mentioned last time, what program directors are looking for is the information that is closely related to the audience. When gathering information they always think what would be interesting for the audience.
    Generally, "Interesting""Tremendously impact ""Unusual" "Latest" are the attractive words for the audience, as you have seen and heard such words on TV.
    In other words, the program director always hunt for "something interesting and relating to the audience". Therefore, when writing press release, it needs to include at least how this information relates to the audience.
    Though it seems insistent, I repeat this important fact. Extremely said, staff and directors of TV programs never care the details of the services and the products. What they want to know is how the lives of viewers change and are affected by the products.
    This is the concept you must remember, please keep firmly in you mind before proceeding.
Basics of the TV advertising and Press release
What is press release ? (1) "Press release is a love letter to a reporter
What is press release?@(2)How to write press release
What is press release? (3) 90% chance of immediate trash
What is press release? (4)Author is a professional of telling but not of reading
Attractive press release for TV staff (1) What is TV director interested in?
Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
Press release TV staff are interested in(4)Three keys to useful information!
The type of press release (1)[newly released]
The type of press release (2) release of the results
The type of press release (3) Anniversary (time) released
The type of press release (4) awareness of the danger(knowledge) release
How to distribute press releases (1) news release proposal
How to press release distribution (2) where to send and how to send
How to distribute press releases (3) behavior after delivery
How to distribute press releases (4) press release distribution companies
Press release for TV (1) improve by image!
Press release for TV (2) Number of delivery
Press release for TV (3) importance of academic PR
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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