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HOW PRest gets TV coverage

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Basics of the TV advertising and Press release

What is press release?@(2)How to write press release
  • I don't know how reporters of print media such as magazines and newspapers feel, but it is no doubt there is no rule on writing press release to be sent to TV show. You will find lots of writing manuals floating out there, but what is more important for TV press release is the contents than writing format. It is completely absurd if you cannot convey the appeal of the services and the products with result of sticking to the writing format.
    When writing a press release, you must notice that "readability"" and "simplicity" are the two important points.
    "Paintings and photos" are also helpful to convey a concrete message of abstract theme. Also, it may be nice to mention whether introducing a concerning person or not, if a program needs to have somebody to interview. For example, the subject always becomes the key when focusing "Latest medical". The possibility if featured on TV or not will depend on whether there is a subject among those treatment who can get interviewed. If you know somebody who are ready to the interview, which means he/she can be immediately interviewed and the TV production staff is happy as they can cut out looking for an appropriate one. This means the possibility of being featured gets much higher.
    Show corner of the goal frame is at most 5 minutes, 2-3 minutes in general.It's completely impossible to introduce services and products in detail within the time. So when you write a press release, you better to narrow down the most important point you want to introduce and incorporate a detailed description of the point that is easy to understand. There is no rule on writing a press release and its format, however, let me introduce a familiar format just for your reference.
  • Sample Press Release
    Sample Press Release
  • As mentioned earlier, there is no particular way on press release writing and its format for TV, but you can find general press release writing skills on internet or at bookshops. Why don't you find your own reference when you actually write a press release as the web sites listed below describe the exemplary way of press releasing.
  • Web representatives Forum
    Basic News Release Writing &Basic lecture for utilizing
Basics of the TV advertising and Press release
What is press release ? (1) "Press release is a love letter to a reporter
What is press release?@(2)How to write press release
What is press release? (3) 90% chance of immediate trash
What is press release? (4)Author is a professional of telling but not of reading
Attractive press release for TV staff (1) What is TV director interested in?
Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
Press release TV staff are interested in(4)Three keys to useful information!
The type of press release (1)[newly released]
The type of press release (2) release of the results
The type of press release (3) Anniversary (time) released
The type of press release (4) awareness of the danger(knowledge) release
How to distribute press releases (1) news release proposal
How to press release distribution (2) where to send and how to send
How to distribute press releases (3) behavior after delivery
How to distribute press releases (4) press release distribution companies
Press release for TV (1) improve by image!
Press release for TV (2) Number of delivery
Press release for TV (3) importance of academic PR
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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