Home > TV PR Strategy Column > What is press release ? (1) "Press release is a love letter to a reporter

HOW PRest gets TV coverage

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Basics of the TV advertising and Press release

What is press release ? (1) "Press release is a love letter to a reporter
  • Explain in a plane word, press release is a brief summary of the document which gathered basic information such as the service contents and the outline of the products that are to attract business coverage. They send this to the media to be covered.
    Press release is the first important contact to have a director in the scene paid attention on it. Press release is just like a love letter, though in today the word may sound much older.
    First of all, getting somebody to know you. Then approaching them to be accepted. That is the expression you need to transmit your maximum appeal.
  • "This is what I am and this is my appeal."
    "There is a point of contact between you and me."
    "I am also interested in what you have strong interest in."
    "I think I am congenial to you in this point."
    "I am very pleased if you could have interest in me."
    "I would like to talk to you directly if possible."
  • What you have to do is to try to catch his/her attention in every way.
    First, to get them to have even a little interest in what you write, examine the contents to write by considering the preference of the recipient. It is quite natural that you write something people might be interested in order to receive their slightest attention. That is why you must know him/her very well. You will never be able to write something interesting unless knowing the recipients and understanding them very well, or the contents will become self -righteous appeal and nothing more than that the long-awaited love letter. Reading your letter, he/she will get disappointed and fed up with it.
    What's important is knowing your recipient and understanding them very well, which will make it possible you to write the interesting contents and to send what you have in mind to them.
    This is what I meant last time, "At least, store the knowledge about the program and understand the content of the program." It will avoid the error such as providing young people over the program with information about products for elderly care beds. It is a waste of effort and paper that will never be considered or be covered by the program. Knowing and understanding the recipient , you will never be turned away. You can get a chance to be considered = to become a candidate to be broadcasted.
    In other words, if you understand the contents of the program, you can create a press release that can match the idea of the show, then your press release will catch the TV director's attention. And when the press release is considered to be attractive for the program, it will soon be featured on TV.
Basics of the TV advertising and Press release
What is press release ? (1) "Press release is a love letter to a reporter
What is press release?@(2)How to write press release
What is press release? (3) 90% chance of immediate trash
What is press release? (4)Author is a professional of telling but not of reading
Attractive press release for TV staff (1) What is TV director interested in?
Press release TV staff are interested in (2) Broader perspective and developing vision is the first step
Press release TV staff interested in(3)press release that make them feel [broadcasting available] than [positive to interview]
Press release TV staff are interested in(4)Three keys to useful information!
The type of press release (1)[newly released]
The type of press release (2) release of the results
The type of press release (3) Anniversary (time) released
The type of press release (4) awareness of the danger(knowledge) release
How to distribute press releases (1) news release proposal
How to press release distribution (2) where to send and how to send
How to distribute press releases (3) behavior after delivery
How to distribute press releases (4) press release distribution companies
Press release for TV (1) improve by image!
Press release for TV (2) Number of delivery
Press release for TV (3) importance of academic PR
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
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  • Risk management by PRest
  • What is PR
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