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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

Japanese Television Publicity and Japanese the Television Industry

The Japanese Director's Perspective (2)@Image Rules All
  • @What sets TV apart from other mediums is its ability to combine image, sound, and text.
  • @These three elements allow TV to communicate through movement. Movement is what makes TV special. It allows the information to be presented in dynamic and entertaining ways. It is what audiences expect when they watch TV.
  • @Think of it like the difference between a novel and a comic book.
    Novels emphasize the expression, the writing style, and how it illustrates an image in the readerfs mind. Readers actively visualize in their heads when they read a novel. On the other hand, comic books are more visual. No matter how interesting the story, readers will stop reading a comic book if the drawings are not appealing.
  • @TV is a lot like comic books. The visuals are the most important part.
    And what makes an image look good is movement. Imagine doing a short segment on roller coasters.
  • 1.@A shot of the roller coaster and the riders at the platform
    2.@A shot of the roller coaster and the riders while it is running
    3.@A shot of the riders sitting in their seats with reactions as they ride the roller coaster
  • @Now try to guess which one conveys the experience of the ride the best. The first shot is basically a photograph. It is within the territory of magazines and newspapers. So long as we are doing TV, then there is really no point in doing something that can be done in another medium. The strength of TV is its ability to show movement. A roller coaster is all about speed and the thrills that go with it. At the very minimum then, the second shot is necessary because it shows how fast the roller coaster is. The third shot would also be very effective in showing the thrilling aspect of the ride. The subjective viewpoint of this shot draws the viewer in and gives them a sense of the speed and excitement.
  • @The directors are always exploring in order to find new ways to shoot and to make things look interesting. And movement is the key to this. There really is no point in having TV if there is no movement.
  • @As a result, things that lack movement are not usually used for TV. Recently, this has been a problem with web and computer related news. This kind of news would require images of a computer screen. But no matter how interesting the news is, an image of a computer screen will never be interesting. This is why you usually never see news about developments in the computer field.
  • @In terms of the object itself, the object should be something that constantly changes or at least can be shot from multiple angles or in various settings.
    These kind of objects are compatible with the medium of television.
  • @This is what is meant by gimage rules allh.
Japanese Television Publicity and Japanese the Television Industry
Types of Japanese TV Programming and PR
Targets for Japanese PR: the Informational Program and the Wide Show
What Makes the Japanese Television Show Unique
Behind-the-Japanese Production (1): the Melancholy of the TV Director
Behind-the-Japanese Production (2): Impossible Is Not an Option
Behind-the-Japanese Production (3): Information Is Valued
Behind-the-Japanese Production (4): Hope and Doubt
The Japanese Director's Perspective (1)@Experience Sells
The Japanese Director's Perspective (2)@Image Rules All
Find the Japanese TV Show for You
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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