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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

Japanese Television Publicity and Japanese the Television Industry

The Japanese Director's Perspective (1)@Experience Sells
  • @How do TV directors think?
  • @Although a lot of it depends on what they are trying to make, most directors of wide shows and informational shows have the same general idea. They look for opportunities to have reporters engage and experience the products firsthand.
  • @Now, why is this?
  • @Experience validates the image. While a show could simply narrate and present a product, it gives greater credibility and more detail to the viewers when a reporter is seen using the product.
  • @Take for example, a friend who talks about a place they have never been to compared to a friend who has actually visited the place. We are far more interested in what the person who went to the place has to say compared to the other person. As humans, we simply do not trust what others say when we know that they themselves have not experienced it.
  • @Now with this, it is also important that this experience is something that is available to most people. There really is no point if the service or product cannot be used by the general public. The whole point is to make them want to try it. People just do not care about things that have nothing to do with them.
  • @There are several advantages for this kind of experience-based coverage.
    Viewers intuitively feel the products to be safer and higher in quality when they see a reporter using the product. They believe that the products have passed some safety and quality standards so the viewers have fewer doubts. This also decreases the risk of unexpected problems when the viewers try the product themselves.
  • The experience trick is one that has been used in the TV industry for a long time. For the directors, it has been ingrained in them that any kind of coverage should have a reporter trying things out.
    EReporter can experience it
    EViewers can experience it
    ECan be shot from various angles, locations, etc
    @The presence of these three factors can greatly enhance the coverage.
  • @Obviously, there are many other ways of drawing attention to your company; however, this idea of gbeing able to experience ith and gbeing available to the viewersh is a winning formula.
  • @Even if your company is a B-to-B business, think of a way to incorporate the average viewer. It may be a good way to promote your company.
Japanese Television Publicity and Japanese the Television Industry
Types of Japanese TV Programming and PR
Targets for Japanese PR: the Informational Program and the Wide Show
What Makes the Japanese Television Show Unique
Behind-the-Japanese Production (1): the Melancholy of the TV Director
Behind-the-Japanese Production (2): Impossible Is Not an Option
Behind-the-Japanese Production (3): Information Is Valued
Behind-the-Japanese Production (4): Hope and Doubt
The Japanese Director's Perspective (1)@Experience Sells
The Japanese Director's Perspective (2)@Image Rules All
Find the Japanese TV Show for You
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI