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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

Japanese Television Publicity and Japanese the Television Industry

Behind-the-Japanese Production (4): Hope and Doubt
  • @As previously noted, TV directors are constantly on the edge when they work. In an ideal world, they would have ample time and preparation to work with you; but in reality, that is just not the case. This is especially true with live shows.
  • @Interview requests a day before shooting are not rare at all in this business. There were even times when I requested for interviews on the day of the interview.
  • @If your company is serious about promoting on TV, then you need to be ready for anything, especially with your schedule. Simply being available to the TV crews at any time can greatly increase your chances of going on TV.
    Just as it is a waste to reject a request from a TV show, simply keeping this thought in mind may be beneficial at some point.
  • @To maximize your opportunities, it is best to never leave the production in the dark, even during weekends, holidays, or after hours. Production crews often find themselves stuck when they cannot contact the companies at crucial times.
  • @The TV industry has a different sense of time and people are very impatient.
    If they cannot get a hold of you, then they will begin to look elsewhere. To not waste these opportunities, it may be best to include a cell phone number along with the companyfs contact information in the press release.
Japanese Television Publicity and Japanese the Television Industry
Types of Japanese TV Programming and PR
Targets for Japanese PR: the Informational Program and the Wide Show
What Makes the Japanese Television Show Unique
Behind-the-Japanese Production (1): the Melancholy of the TV Director
Behind-the-Japanese Production (2): Impossible Is Not an Option
Behind-the-Japanese Production (3): Information Is Valued
Behind-the-Japanese Production (4): Hope and Doubt
The Japanese Director's Perspective (1)@Experience Sells
The Japanese Director's Perspective (2)@Image Rules All
Find the Japanese TV Show for You
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI