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Japanese Television Publicity and Japanese the Television Industry

Behind-the-Japanese Production (1): the Melancholy of the TV Director
  • @In my previous columns, I introduced how marketing works in the TV industry. This article will detail the realities of a TV director, based on what I saw when I worked in the industry.
    The typical image of a person in the TV industry is that of a man who works around the clock and is constantly chased by deadlines. This is actually quite accurate.
  • @Especially for daily shows, TV staffs are constantly looking for new ideas. But things are difficult because they also must pay careful attention to ratings. New things, however, are not so easy to find.
    On a brief side note, the TV industry is a business based on other peoplefs work.
  • @TV itself does not create anything new. The industry would not exist if there were nothing to cover. Thus, new information is very valuable to TV.
    However, there are many factors that go into a production, such as shooting schedules and broadcast deadlines. As a result, a lot of ideas end up never getting produced. The toughest time for a production crew comes during Obon, New Years, and Golden Week holidays because most businesses are out on vacation. Proposals drop like flies during this time because the crews cannot schedule or contact the companies. This becomes hell for the production crew. Basically, no one goes home until someone comes up with a new idea.
  • When I was an assistant director, it was normal to be stuck in the data room for days, searching for new ideas. I looked through anything and everything, from major newspapers to local magazines to business reports. If it was printed within the last two to three weeks, it was fair game. And the searching was only part of the obstacle. If it did not satisfy the director, it was back to the data room again. Basically, no one could leave until the director found something he liked. It was an endless loop of back-and-forth between the piles of newspapers and the directorfs desk.
  • @Deadlines are so stressful for the directors that you can actually tell how near a deadline is for them by looking at their facial expressions.
Japanese Television Publicity and Japanese the Television Industry
Types of Japanese TV Programming and PR
Targets for Japanese PR: the Informational Program and the Wide Show
What Makes the Japanese Television Show Unique
Behind-the-Japanese Production (1): the Melancholy of the TV Director
Behind-the-Japanese Production (2): Impossible Is Not an Option
Behind-the-Japanese Production (3): Information Is Valued
Behind-the-Japanese Production (4): Hope and Doubt
The Japanese Director's Perspective (1)@Experience Sells
The Japanese Director's Perspective (2)@Image Rules All
Find the Japanese TV Show for You
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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