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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

Japanese Television Publicity and Japanese the Television Industry

What Makes the Japanese Television Show Unique
  • @If you watch carefully, you will recognize that the majority of TV shows are aimed at women. That is because much of our economy is based on womenfs shopping habits. As a result, a lot of the products in the market are for women. This is the same for TV. The simple understanding of this concept can make a ton of difference in marketing.
  • @Consider this. If someone were to make a wonderful discovery in a certain field, that discovery must somehow affect womenfs lives or it will never be marketed. That is simply the reality of marketing.
  • @Now, not all companies have products that really benefit women. However, there are many ways to attract their interest. I will introduce some of these later.
Japanese Television Publicity and Japanese the Television Industry
Types of Japanese TV Programming and PR
Targets for Japanese PR: the Informational Program and the Wide Show
What Makes the Japanese Television Show Unique
Behind-the-Japanese Production (1): the Melancholy of the TV Director
Behind-the-Japanese Production (2): Impossible Is Not an Option
Behind-the-Japanese Production (3): Information Is Valued
Behind-the-Japanese Production (4): Hope and Doubt
The Japanese Director's Perspective (1)@Experience Sells
The Japanese Director's Perspective (2)@Image Rules All
Find the Japanese TV Show for You
column
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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