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HOW PRest gets TV coverage

This column is quoted from one which Suzuki (our companyfs employee) wrote for Bizloop as they had requested. Please check Bizloop to see the latest issue.

Basic Knowledge To Publicize Your Business in Japan (PR)

  • How do you do, everyone? I am Hidetoshi Suzuki, President of PRest Inc.This is first in a series of articles I will be writing based-on the topic of "How to have your product and/or services aired on a television program." I will introduce you to the secrets of how to have your product/services broadcast on a television program as I reveal my personal experience working as a television director and producing a television program from behind the scenes. Without further ado, I shall begin!
  • Since the Special System Regulatory Minimum Capital (the so called the New Company Law) was repealed recently, many new entrepreneurs appeared. Unfortunately, it is said that more than 90% of those new companies will vanish from the market within the next 10 years.
  • Since you are reading this article, I can imagine you are currently managing your own business or earnestly working in your profession. Furthermore, many of you might be struggling because of stalled sales.
  • The content of this article is neither great economic theory nor fastidious profit making plan. Such content would put you to sleep, so I made it more practical. In this article, you will obtain the knowledge and the methods necessary to have your product/ services aired on a television program, which is definitely the best way to make your product/services become widely known.
  • I will be revealing everything I know about winning the opportunity to have your product/services aired on TV, based on my experience as a television program field director; I have reported numerous products, people, and trends. Your business can become the one to survive, if you simply change your perception.
  • Producing remarkable profits and being well-known are possible if you know the right means and methods. If you can spare a moment to worry about the limited scale of your business or budget, continue reading this article and immediately take action! It is too early to give up! No matter how small your business and /or budget might be, you can definitely make it! In this article, several success stories will be introduced, starting from the product's debut on television to its achieving fame. When you execute the right plan of action, the result will be phenomenal! Your company will be convinced of the power of PR as you experience your own success story.
Basic Knowledge To Publicize Your Business in Japan (PR)
If They Do Not Know, They Will Not Buy @`Case in Japan`
The Difference between Advertisement and PR@`Case in Japan`
Precisely Because You Are Unknown, You Have a Great Chance!
Media or Mass Communication?
Most of great tool to convey "Television PR
TV PR Strategy Column
Basic Knowledge To Publicize Your Business in Japan (PR)
Japanese Television Publicity and Japanese the Television Industry
Basics of the TV advertising and Press release
How to create TV news set up for PR
Strategies and Things to Avoid with Japanese TV Coverage
TV PR and PR Company
An extra Chapter
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI