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Case studies of PRest's work

veb Case Study1
There is only little response even if you carry out the advertisement and the PR
Frequency level
  • Category of business / Sales product Office building management business
  • Number of employee up to 100
  • Location Tokyo

Issue on PR
The client started a rental office business as their new business by making use of their own idle building. But they didn't have many tenants because of an inconvenient location. So they placed an advertisement on a specialized portal site, and planed various events which were held in their facilities and sent out the news release. However they didn't have many responses.
PR budget
None (implementing at public relations department)
Media exposure
Specialized portal site
News release on Internet


PRest's solution
We planned to affiliate with business promotion organizations and internship placement services etc, which was to differentiate them from the other facilities. We approached newspaper and magazine media etc as we opened the facility to the entrepreneurs and internship students, and by doing this acquired the news hooks.
Also, we established specialized WEB pages for the visitors who saw the article to be able to collect information directly about this plan.
PR budget
WEB production cost^200.000 yen
Consulting fee^500.000 yen
Point of improvemen
Being picked up by many types of media. For example, being placed on an economical article in a nationwide news paper

Message from the person in charge

We thought that we had to let their services and products to have characteristics at first before we started discussing about how to get the media exposure. Also, I think that establishment of the special Web pages about the PR, which led people who saw the media, made a good impression for the customers and mass communication. (Matsunaga)
Kenichi Matsunaga
Case Study
Case Studysno
oq solution
Exposure
Response
Effectiveness
TV media
Event
Web Solution
Response
Inquiry
Cost effectiveness
Risk Management
Expand problem
Employee problem
Certificate problem
Critical system
  • The consultation with PRest
  • Solutions by PRest
  • PRest WEB strategy
  • Risk management by PRest
  • What is PR
  • Consulting by PRest
  • TV PR Strategy ColumnI
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